Table of Contents
| Marketing Papers | ||
| Sl Number |
Title of the Papers |
Author/Authors |
| 1 | Mass Customization Decision Models to Improve Inventory and Production Plans | Soroosh Saghiri |
| 2 | An Ethical Model of Software Piracy Decision Making: Empirical Evidence from Computer Users in China | Ricky Y. K. Chan, and Katherine H. Y. Ma, |
| 3 |
Understanding the Bugs in Consumer Behaviour: From BS to CS:
|
Leyland Pitt and Colin Campbell, Constantine Katsikeas and Stavroula Spyropoulou, |
| 4 | Is New Product Development what the Textbooks Say? A Look at the New Product Development Process Inside a University | Colin Campbell and Leyland Pitt, Constantine Katsikeas and Stavroula Spyropoulou |
| 5 | The Effects of Valence of eWOM on Perceived Message Credibility: | Kyung-Tak Lee and Sawon Kim |
| 6 |
New technology in the super-market: a whole new way of shopping, a whole new way of marketing |
Despoina Mergiani |
| 7 | ||