Table of Contents      

                                            Marketing Papers


Title of the Papers



Determinants of Brand Personality Transfer in a Brand Extension Context: A Special Reference to Taiwan

Angelina Hanh Nhat Le, Jerry Hsin-Chieh Huang, Megha Jain and Julian Ming Sung Cheng


An Empirical Study of an Extended Theory of Planned Behaviour Model for Pirated Software Purchase

Syed Shah Alam, Azhar Ahmad, Mhd. Suhaimi Ahmad and Nik Mohd Hazrul Nik Hashim


Enhancing Financial Performance of Market-driven Hospitals

Nik M. Hazrul and Syed Shah Alam and Lee Kok Onn


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