Title of the Papers

Author/Authors

Identifying and Measuring Consumer Ethnocentric Tendencies in Bangladesh:

Md. Habibur Rahman, Monjur Morshed and Mohd. Takdir Hossan

Customer Loyalty and Influencing Factors- A Correlation Analysis:

Md. Munir Hossain and Anowar Ullah

Trends, Texts and Contents of Television Advertisings in Bangladesh: An Islamic Policy Prescription:

Md. Mokhter Ahmad

Exploring Consumer Behavior in the Context of Fast Food Industry in Dhaka City:

Nadia Farhana and Shohana Islam

Exploring Price Sensitivity of a Green Brand: A Consumers’ Perspective:

Khandoker Mahmudur Rahman and Mahbubul Haque

Defining Islamic Marketing: A new Horizon in the Marketing Discipline:

Md. Mahabub Alom and Md. Shariful Haque

Agricultural Marketing Management of Bangladesh: The New Era of Marketing:

Tajmeela Jahan