Table of Contents
| Marketing Papers | ||
| Sl Number |
Title of the Papers |
Author/Authors |
| 1 | Art of Marketing Village Crafts; Challenges in Applying Quantitative Marketing to Resist Recession | Vanaja Menon, New York Institute of Technology, UAE |
| 2 | Web as New Advertising Media among the NetGeneration: A Study on University Students in Malaysia | Arasu Raman and Viswanathan Annamalai, INTI University College, Malaysia |
| 3 | Role of Relationship Marketing in Competitive Marketing Strategy | Siamak Azadi, Iranian Academic Center For Education, Culture and Research (ACECR ), Iran |
| 4 | Relational Governance, Specific Assets and Business Culture: Evidence from Pakistan | Umar Burki, Vestfold University College, Norway and Arnt Buvik, Molde University College, Norway |
| 5 |
Women as a Consumer Force and Decision Maker in Pakistani Household |
Saira Khan, Air University, Pakistan and Mohamed Nasr, Comsats Institute of Technology, Pakistan |
| 6 | ||