Table of Contents
| Marketing Papers | ||
| Sl Number | ||
| 1 | REDUCING THE COGNITIVE GAP OF WEB TRUST BETWEEN WEB USERS AND SEAL SERVICES PROVIDERS USING THE CPA AUDITING SERVICE: | Shi-Ming Huang and Lin-Yi Chou |
| 2 |
Integrated Marketing Communication and its Measurement in Albania reality: |
Elenica Pjero , Xhiliola Agaraj and Irma Shyle. |
| 3 | Developing a Benefit-based measurement scale using factor analysis: an improved method for understanding Egyptian car buyers: | Dina El Kayaly and Ahmed Taher |
| 4 |
Using the Internet Archive for measuring web site change: A methodology: |
Florian Stahl, Andrew King and Savvas Papagiannidis |
| 5 | Fara Azmat and Ramanie Samaratunge | |
| 6 | THE IMPACT OF THE GLOBAL FINANCIAL CRISIS ON CONSUMER BEHAVIOUR : | Priya Baguant, Helen E Perriman, Rooma Roshnee Ramsaran-Fowdar |