Table of Contents
| Management and Marketing Papers | ||
| Sl Number | ||
| 1 |
An Empirical Investigation of Perceptions of Export Barriers Using Mental Models Theory: |
Peter Yannopoulos and Margarita Kefalaki |
| 2 | Zhe Zhang and Bruce Barringer, | |
| 3 | Kang-Ning Xia and Yu-Tse Lin | |
| 4 | Raj Komaran | |
| 5 |
Adoption of Six Sigma By Organizations: What Has Empirical Research Discovered?: |
Venkateswarlu Pulakanam and Kevin E. Voges |
| 6 |
Factors Influencing Internet Adoption by Small and Medium Size Retail Enterprises in New Zealand: |
Kevin E. Voges and Venkateswarlu Pulakanam |
| 7 | Hongwei Du | |
| 8 |
Quality Management in Small and medium enterprises: Experiences from a developing country: |
Shahnorbanun Sahran, Masoomeh Zeinalnezhad and Muriati Mukhtar |
| 9 | Lei Zhu and Hung M. Chu | |
| 10 |
Transformational And Transactional Leaders In Higher Education: |
Lloyd Moman Basham |
| 11 | Diana Tsaw, Susan Murphy and Jeremy Detgen, California Lutheran University, USA | |
| 12 |
The Determinants Factors Of Sucessful Franchise Business In Malaysia: |
Mohd Amy Azhar Mohd Harif, Siti Norezam Othman, Filzah Md Isa, Mohd Salleh Din, Hoe Chee Hee and Zulkifli Hussein |
| 13 | Mohd Amy Azhar B. Hj. Mohd Harif and Harizal B. Osman | |
| 14 |
Comparative Significance of the Four Perspectives of Balanced Scorecard: |
Mr. Zafar Ahmed,Zulfiqar Ahmed, Ishfaq Ahmed, Musarrat Nawaz |
| 15 |
Technology strategy by growth stage of technology-based venture companies: |
Yoon-Jun Lee |
| 16 |
The Relationship among Brand Personality, Brand Image, and Perceived Service Quality: |
Kang-Ning Xia and Yu-Tse Lin |
| 17 |
Effects of image in terms of brand, company, and location on customer loyalty |
Young Tae Bang |
| 18 | Wan Mohd Hirwani Wan Hussain, Noor Inayah Yaakub, Mohd Nizam Abdul Rahman, Zinatul Ashiqin Zainol and Wan Kamal Mujani | |
| 19 |
Evidence of Online Shopping Determinants: A Jordanian Consumer Decision Process Perspective: |
Mohammed T. Nuseir, Nitin Arora and Morad M. A. Almasri, Mazhar Gharaibeh |
| 20 |
Social Media: Opinions, Recommendations & Endorsements- The New Regulatory Framework: |
Ed Forrest and Yong Cao |
| 21 | Tsang-Yao (Polo) Chen1 & Shih-Ming Pi2 | |