Number

Title of the Papers

Author/Authors

The Adoption of Marketing Innovations In A B2B Context: A Conceptual Framework:

Rania Hussein and Christine Ennew.

Determinant Of Retail Selection Decision In Malaysia:

Che Aniza Che Wel, Nor Asiah Omar and Siti Rahayu Hussin

Multi-Brand Loyalty Behavior: A Consumption Phenomenon to Complete a Consumer’s Life Project:

Nopporn Ruangwanit and Tipsuda Tangwongchareonlap

An experimental study on the role of Store Benefit and Information Search by Shopper towards In-Store Communication:

Dwarika Prasad Uniyal

Does Ethical Ideology Matter? Investigating its Relationship with Attitude toward Counterfeit Purchase and Counterfeit Purchase Intention: 

Ricky Yee-Kwong Chan

Australian University Adoption of the E-Services System: A Case Study:

 Kamaljeet Sandhu

The Spillover Effects of Product Line Advertising:

Yi-Fen Liu and Chi-Cheng Wu

Product Warranties and the Information Environment of Analysts' Earnings Forecasts:

Chien-Ju Lu and Teng-Hui Wang

Predicting Brand Loyalty and Product Involvement Behavior of Indian Teenagers Incorporating the Moderating Effect of Brand Influence Score:

Dipak Saha, Shuvendu Dey and Debasis Bhattacharya

Relationship between Website Attributes and Customer Satisfaction: A Study of E-Commerce Systems in Karachi:

Aum-e- Hani and Faisal K Qureshi

"Brand Soul" – The Renaming Principles of a Service Organization:

Robert L. Williams, Jr. and Maktoba Omar