Number

Title of the Papers

Author/Authors

Empirical Investigation of Consumer Protection in Jordan: The Perspective of University Students:

Sami Alsmadi

Impact of Social Culture Factors on Social Comparison, Internalization and Body Image, in Karachi:

Tariq Jalees

Kingfisher’s Attack on the China Market: a Success?:

M. John Foster

Service Recovery Strategies and Customer Retention in Financial Institutions: An Empirical Study in Malaysia:

Nek Kamal Yeop Yunus, Ahmad Zainal Abidin Abdul Razak, Salomawati Ishak and Azman Ismail

Are You Happier When Making Predictions with Medium Uncertainty? How About with Confidence or with Friends?:

Chien-Huang Lin, Hui-Hsi Hung and Yi-Hsin Li,

Impact of Customer Loyalty on Customer Retention: Moderating Role of Customer Satisfaction (Case of Pakistan Mobile Telecommunication Service Providers):

Khizer Hayat

Structural Equation Modeling on the Antecedents of Customer Loyalty:

Mohammad Muzahid Akbar and Md. Munir Hossain

Promotional Activity Involvement of Commercial Banks: A Comparative Analysis among Three Generation Banks in Bangladesh:

Quazi Sagota Samina and Razib Alam

An Assessment of Email Advertising Effectiveness: Permission-Based Email and Spamming:

Mohamad Rizal Abdul Hamid and Hsin Hsin Chang

Market Environment, Marketing audit and Performance: Empirical Evidence from Taiwanese Firms:

Wen Kuei Wu

Customer Satisfaction and Behavioural Intentions in Malaysian Low-Cost Carriers: The Moderating Role of Gender:

Hon Tat Huam, Sangeeta Balasubramaniam, Thoo Ai-Chin, Ahmad Jusoh and Amran Md Rasli

Understanding Social Media Adoption: The Role Of Perceived Media Needs And Technology Characteristics:

Izzal Asnira Zolkepli and Yusniza Kamarulzaman

 Impact of Brand Meaning on Brand Equity Of Higher Educational Institutions in Malaysia:

Mei Teh Goi and Aliah Hanim Mohd Salleh

Measuring Adherence to the FSC Standards of a Fast Food Chain Using Service Quality Model:

Marie Redina M. Victoria and Joy C. Paragua