|
Marketing
Papers |
| Sl
Number |
Title of the
Papers |
Author/Authors |
|
1 |
To What Extent Do Trade Show Exhibitors Engage In
Objective-Setting And Planning? |
Rooma Roshnee Ramsaran-Fowdar & Vanisha Oogarah-Hanuman |
|
2 |
Justice Oriented Recovery Strategies And Customer
Retention In The Retail Banking Industry In Malaysia |
Nek Kamal Yeop Yunus, |
|
3 |
An Emprical Analysis Of Impulsive Buying Behavior In
Pakistan |
Tariq Jalees |
|
4 |
Spill-over Effects in Multi-sponsored events:
Theoretical Insights and Empirical Evidence |
Robin D. Pentecost & Mark T. Spence |
|
5 |
Outsourcing:
What’s On the Other Side of the Coin? |
Tansu Barker |
|
6 |
Portugal
Case Study: Consumer perception of green companies |
Clare D’Souza, Siva Muthaly,
Mehdi Taghian & Francisco Costa Pereira |
|
7 |
Assessing relationship among performance, managerial
practices, salesforce Automation: A study on Unilever & Dalda Pakistan |
Ms. Amara Haroo |
|
8 |
E-Mall as solution for marketing the Federated ERP
Components on basis of Web Services |
Evan Asfoura, Naoum Jamous &
Gamal Kassam |
|
9 |
The Globalizing Arab World: Impacts on Consumers’
Level of Materialism and Vanity |
Hélène Cherrier, Kaleel Rahman,
Tarek Mady & Dennis Lee |
|
10 |
The Necessity Of Consumers Orientation Towards
Ecoproducts |
Oana Alexandrina Stanciu & Lucian
Belaşcu |
|
11 |
Adapting to changing buying behavior-A challenge
for relationship management |
Anne Holma |
|
12 |
A Comprehensive Model of Anxiety in Gift Giving |
Ke Han, Takahiro Chiba, Shingoh
Iketani, & Akinori Ono |
|
13 |
Chinese
Brand Names and Global Brand Names:Implications from Two Corpus Analyses1 |
Allan K.K. Chan, Yue Yuan HUANG &
David X.WU |
|
14 |
How Do Communications between Consumers Construct
Brand Value?Agent-Based Simulation of Market Dynamics |
Kosaku Morioka |
|
15 |
Service Brand Relationship Matrix: Brand Strategy for
Services Sector |
Kaleel Rahman & Charles S. Areni |
|
16 |
Service Satisfaction, Information Trust and e-CRM
Performance in BSC model in the empirics of Financial Institutions |
Majidul Islam & Yi-Feng Yang |