Number

 Title of the Papers

Author/Authors

A Conceptual Evaluation of Traditional and Multi-Level Marketing

Farooq Hossan, Issa Ahammad and Laboni Ferdous

The Impact of the Hong Kong Arts Festival on Cultural Consumption

Stephen Boyle, Carmen Joham and ABM Abdullah

The Impact of Product Value and Customer Service on Purchase Behavior and Customer Loyalty in Bangladeshi Context

Wahiduzzaman Khan, Md. Rabiul Islam and Mohammad Abu Hanif

Differences in Consumer Attitude towards Selective Fast Food Restaurants in Bangladesh: An Implication of Multiattribute Attitude Model

Ayesha Tabassum and Tasnuva Rahman

A Review of Marketing Strategy of Motorcycle Products in Bangladesh

Farooq Hossan and Issa Ahammad

Assessment of Service Quality in Tourist Hotels of Cox’s Bazaar in Terms of Demographic Characteristics of Tourists

Ayesha Tabassum, Tasnuva Rahman and Kursia Jahan

Beautification for Male in Dhaka: Exploring the Customer Groups, Services, and Selection of Service Providers

Parisa Islam Khan and Ayesha Tabassum

Use of CIS for Achieving Sustainable Competitiveness By SMEs in Bangladesh

Tarikul Islam

Service Quality, Customer Involvement and Customer Satisfaction: A Case Study of Retail Banking in Bangladesh

Johra Kayeser Fatima and Mohammed Abdur Razzaque

Dealers’ Satisfaction: A Study on Partex Furniture Industries Ltd.

Md. Aslam Uddin

Advertizing and Utility Maximization – A Theoretical Exercise:

 A. F. M. Ataur Rahman and Ahmed Abu Bakr

Consumers’ Buying Behavior and Brand Loyalty of Tetra Packed Juices with Reference to Pune City

Saroj Hiremath and E.J.Jagtap

Customer Satisfaction of the Solar Home System Service in Bangladesh

Shamsun Nahar Momotaz and Asif Mahbub Karim 

Green Marketing for Agricultural Products offered by Super Shops in Bangladesh

Monirul Hasan Masum, Muhammad Ruhul Amin and Kazi Naeema Binte Faruky

Social Media Marketing : An Exploratory Analysis on the Emerging Method of Communication

Saadia Shabnam, Afreen Choudhury and Muhammad Intisar Alam

Buying Motives of Herbal Skin Care Products: A Study on Dhaka City Consumers

M. Muzakkeerul Huda, Khan Md. Raziuddin Taufique and Parves Sultan

     Sustainable Marketing of Green Products: An Empirical Approach for Segmenting Green Consumers

Saadia Shabnam and Khandokar Kamran Bin Khaled

Practices and Performance of Fair Trade in European Market: Policy Guidelines and a Model Suggestion for Bangladesh

Md. Shariful Haque and Md. Abul Kalam Azad